Smok-Ink (#smokink) is an installation that literally involves the visitors
showing "from within" the damages caused by cigarette smoke. The result,
therefore, turns the perspective upside down and it is an experience that
leaves its mark.
The Smok-Ink exhibition was presented the 10th of April in
Milan. It is an innovative project half way between art and science, conceived
by Moreno Del Turco and Mirco Pagano, a creative team at TBWA \ Italy and
made with the artistic support of the street artist Ozmo. It is a project by First
Floor Under, digital publishing house and event venue, created under the
artistic direction of Francesco Guerrera and Nicola Lampugnani.